The gaming industry has reached a point where discoverability is the biggest growth bottleneck, not game quality. In 2025, the global video games market was projected to reach nearly $197 billion in revenue, a year-over-year increase driven by sustained player spending across mobile, PC, and console platforms.
At the same time, the total gaming audience continues to expand. There were approximately 3.6 billion active gamers worldwide in 2025, which proves demand is massive.
But demand does not guarantee discovery.
On platforms like Steam alone, over 19,000 games were released in 2025, with nearly half of them receiving minimal attention from players. For new games, visibility has become a competition, not a byproduct.
This is exactly why studios look for a game marketing agency. Not to “run ads” or “post content”, but to create a repeatable growth system that improves acquisition efficiency, strengthens retention, and increases revenue sustainability.
Most studios searching for a game marketing agency are dealing with one of these problems:
- Declining return on ad spend (ROAS)
- Weak post-install retention
- Poor visibility in crowded marketplaces
Solving these challenges requires platform expertise, data-backed execution, and game-specific marketing experience.
This blog highlights the top 5 game marketing agencies based on how effectively they solve these growth challenges, helping studios identify the right partner for profitable and long-term game scaling.
1. Bizzware: Top Game Marketing Agency
At Bizzware, we’re not just a game marketing agency executing campaigns. We act as a growth partner for game studios that want predictable visibility, stronger player acquisition, and sustainable revenue growth.
Our team is built around how modern games are discovered, evaluated, and chosen. We focus on the moments where players decide what to install, play, and spend on.
Unlike generic agencies, we work exclusively with games. This allows us to align marketing strategies with gameplay loops, player motivation, platform behavior, and monetization models.
Every strategy we design connects marketing execution with real business outcomes, not surface-level reach or short-lived hype.
Here are some of our core game marketing services we offer:
- Mobile Game Marketing: We help mobile games scale installs and retention through platform-native strategies designed for app stores, paid acquisition, and lifecycle engagement.
- Video Game Marketing: We support PC and console titles with launch positioning, visibility strategies, and performance-driven campaigns across discovery and community channels.
- Influencer Marketing for Games: We collaborate with relevant creators to drive authentic exposure, gameplay validation, and trust-driven installs instead of one-off promotions.
- Game Advertising & Paid Acquisition: We run performance-focused campaigns across key ad platforms, optimizing creatives and targeting to attract players who actually stay and convert.
- Social Game Marketing: We build social presence and community momentum through content, engagement strategies, and platform-specific execution that supports long-term player relationships.
With over a decade of experience in marketing-driven growth, we understand where most games struggle. It’s rarely about quality. It’s about clarity, positioning, and consistent visibility.
We’ve worked with studios at different growth stages, from early launches to live games needing scale. This experience helps us adapt strategies quickly as markets and player behavior shift.
How we drive growth for games at Bizzware:
- Audience and market analysis: We identify who your ideal players are, where they discover games, and what influences their decisions.
- Game positioning and messaging: We define how your game stands out so players instantly understand why they should choose it.
- Performance-led execution: We launch and optimize campaigns across the right channels, focusing on quality players over raw volume.
- Continuous optimization: We refine creatives, targeting, and funnels based on player behavior and performance signals.
- Retention and monetization alignment: We support strategies that encourage long-term engagement and meaningful in-game actions.
If you’re ready to start building viral, scalable, and sustainable game marketing, you can contact Bizzware to turn your game into a growth-driven success.
2. The Game Marketer
The Game Marketer is a globally recognized video game marketing agency trusted by leading studios and publishers. Their campaigns have supported major launches, regional expansion, and sustained growth across mobile, PC, and console titles.
The agency has worked with well-known brands such as Wargaming, Avalanche Studios, Paradox Interactive, FunPlus, Humble Bundle, and BBC Studios, helping drive player acquisition, community growth, and launch-day success.
Their strongest expertise lies in creative-led campaigns, influencer marketing, paid media, and China market entry. The Game Marketer is particularly known for blending creativity with execution across Western and Asian gaming markets.
Services Offered: Creative Services, Video Game Paid Ads, Influencer Marketing, Social Media & Community Management, Mobile Game Marketing, Indie Game Marketing, China Game Marketing, Video Game PR
Contact: +44 (0) 330 043 0038
3. Game Marketing Genie
Game Marketing Genie is a full-service game marketing agency known for executing data-driven campaigns across the entire player funnel, from awareness and acquisition to retention and long-term growth.
The agency has delivered over 1,200 campaigns for 100+ clients, working with game studios and brands that require structured, performance-oriented marketing across advertising, influencers, and content.
With global operations and strong platform partnerships, Game Marketing Genie specializes in multi-channel execution, blending analytics, creative production, and media buying to drive measurable outcomes for games.
Services Offered: Marketing Strategy, Digital Advertising, Social Media Management, Influencer Marketing, Content Marketing, Mobile Game Marketing, Analytics & Optimization, UI/UX Design
Contact: hello@gamemarketinggenie.com
4. PocketWhale
PocketWhale is a global video game marketing agency specializing in mobile, PC, and console titles, known for executing large-scale campaigns that combine creative production, media buying, PR, and influencer marketing.
The agency has worked with major gaming brands such as miHoYo, Cygames, JamCity, Level-5, and Ponos, supporting global launches, regional expansion, and high-impact brand visibility initiatives.
With offices across the US, Europe, and Japan, PocketWhale stands out for its offline and online execution, including TV advertising, influencer campaigns, live events, and user acquisition creatives.
Services Offered: Strategy & Market Research, Creative Production, PR Services, Media Buying & TV Advertising, Influencer Marketing, User Acquisition, Event Marketing
Contact:
Los Angeles, USA – la@pocketwhale.com
Paris, France – paris@pocketwhale.com
Berlin, Germany – berlin@pocketwhale.com
Tokyo, Japan – tokyo@pocketwhale.com
5. Udonis
Udonis is a performance-led mobile game marketing agency known for scaling user acquisition through data-driven execution, helping game studios grow efficiently across highly competitive mobile advertising environments.
The agency has acquired over 300 million users for mobile games and managed more than $500 million in user acquisition and creative budgets, supporting both emerging studios and established game publishers.
Udonis is widely recognized for its performance mindset, combining creative production with continuous testing, analytics, and optimization to improve ROAS, retention quality, and long-term acquisition efficiency.
Their strength lies in fast execution and measurable outcomes, making them a trusted partner for growth teams that need reliable scaling, clear reporting, and consistent improvement across multiple acquisition channels.
Services Offered: User Acquisition, Creative Production, Mobile Game Marketing, Media Buying, Marketing Dashboards, Mobile Business Development, Digital Advertising
Contact:
United States
2035 Sunset Lake, Newark, Delaware, 19702, United States
Europe
J.J. Strossmayera 168, 31000 Osijek, Osijek-Baranja County, Croatia
Conclusion
Choosing the right game marketing agency is no longer about who can generate the most visibility. It’s about who can drive qualified players, sustain engagement, and support long-term monetization.
Each agency on this list brings unique strengths, from creative execution and influencer reach to performance-driven user acquisition and global campaign delivery.
However, studios looking for a partner that understands the full game lifecycle need more than isolated tactics. They need strategy, execution, and optimization working together.
At Bizzware, we focus on building scalable game growth systems, not short-term wins. Our approach connects acquisition, retention, and monetization into a single growth engine.
If you’re ready to move beyond installs and build sustainable momentum for your game, contact us to start your next phase of game growth.
